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Dear ‘Influencer’

 



With my husband owning a marketing and branding company, I know the power of the internet and how it can help a business.


Social media can be used as a tool to promote your brand. Social media can also be a tool to USE YOU to promote ‘THEIR BRAND.’ 


I see a lot of pimping happening on the internet. Companies are no longer spending money on tv commercials. They are pouring their money into social media advertising and using people to promote THEIR products. This is causing a surge of so called ‘influencers.’ People who will do anything to gain a ‘following.’


You guys I almost fell out of my chair yesterday when I saw an ad in my stories on an app on how to purchase followers.  Followers to people means companies reaching out to them to make money $$ to sell THEIR  products. How credible are you really if you are spamming those numbers to make YOU money?


What confuses me is the emphasis on ‘followers’ and credibility when there is nothing that person can offer. They don’t have a product or have a service of their own they can offer you.  They just promote brands that companies pay them to promote. You are just a middle man at that point. Companies are highjacking your audience, not valuing your influence. A digital human billboard. Create something that YOU can offer to the world. 


So if you are using social media to want to promote a business, and be a true entrepreneur, remember the emphasis isn’t on followers. How is your product helping you solve a problem? Use your gifts for your gains. Don’t use your gifts for THEIR gains.


👉🏾@tailor_made_marketing 👈🏾


#thoughtoftheday #socialmedia #buildyourbrand

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